Zoom Olympic Marketing Official Françaishttps://library.olympics.com/Portal/recherche/openfind.svc/GetOpenFindSelectionRss?selectionUid=SELECTION_7bdeae44-34a5-4c0b-915c-057496c8ef7d&_sc=Defaulten-GBSun, 04 Dec 2022 01:58:23 +01002891855https://library.olympics.com/Default/doc/SYRACUSE/2891855/ioc-marketing-report-beijing-2022-beijing-2022-international-olympic-commiteeInternational Olympic CommitteeIOC marketing report Beijing 2022 : Beijing 2022 / International Olympic Commitee <h3 class="title template-title" title="IOC marketing report Beijing 2022 : Beijing 2022 / International Olympic Commitee"> IOC marketing report Beijing 2022 : Beijing 2022 / International Olympic Commitee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2022 </p> <p class="template-resume"> This Marketing Report details the many efforts of our commercial partners to support these Games, and for their incredible commitment we are deeply grateful. Without their backing, the Olympic Winter Games Beijing 2022 simply woul... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=2891856&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 01 Nov 2022 16:35:12 +01002022-11-01T16:35:12+01:002874760https://library.olympics.com/Default/doc/SYRACUSE/2874760/olympic-marketing-fact-file-2022-edition-international-olympic-committeeInternational Olympic CommitteeOlympic marketing fact file : 2022 edition / International Olympic Committee <h3 class="title template-title" title="Olympic marketing fact file : 2022 edition / International Olympic Committee"> Olympic marketing fact file : 2022 edition / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2022 </p> <p class="template-resume"> The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=2874761&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Thu, 04 Aug 2022 07:46:01 +02002022-08-04T07:46:01+02:001568160https://library.olympics.com/Default/doc/SYRACUSE/1568160/ioc-marketing-media-guide-olympic-winter-games-beijing-2022-international-olympic-committeeInternational Olympic CommitteeIOC marketing : media guide : Olympic Winter Games Beijing 2022 / International Olympic Committee <h3 class="title template-title" title="IOC marketing : media guide : Olympic Winter Games Beijing 2022 / International Olympic Committee"> IOC marketing : media guide : Olympic Winter Games Beijing 2022 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2022 </p> <p class="template-resume"> The International Olympic Committee (IOC) is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the ope... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=1568162&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 08 Feb 2022 15:53:17 +01002022-02-08T15:53:17+01:001447343https://library.olympics.com/Default/doc/SYRACUSE/1447343/ioc-marketing-report-tokyo-2020-international-olympic-committeeInternational Olympic CommitteeIOC marketing report : Tokyo 2020 / International Olympic Committee <h3 class="title template-title" title="IOC marketing report : Tokyo 2020 / International Olympic Committee"> IOC marketing report : Tokyo 2020 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2021 </p> <p class="template-resume"> This IOC publication presents the following themes related to the Tokyo 2020 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic partnerships, fan engagement, licensing and merchandising and the Olympic... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=1447353&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 11 Jan 2022 07:24:54 +01002022-01-11T07:24:54+01:00735059https://library.olympics.com/Default/doc/SYRACUSE/735059/ioc-marketing-media-guide-olympic-games-tokyo-2020-international-olympic-committeeInternational Olympic CommitteeIOC marketing : media guide : Olympic Games Tokyo 2020 / International Olympic Committee <h3 class="title template-title" title="IOC marketing : media guide : Olympic Games Tokyo 2020 / International Olympic Committee"> IOC marketing : media guide : Olympic Games Tokyo 2020 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2021 </p> <p class="template-resume"> The International Olympic Committee (IOC) is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the ope... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=735060&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Thu, 15 Jul 2021 14:53:48 +02002021-07-15T14:53:48+02:00173433https://library.olympics.com/Default/doc/SYRACUSE/173433/ioc-marketing-media-guide-olympic-winter-games-pyeongchang-2018-international-olympic-committeeInternational Olympic CommitteeIOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee <h3 class="title template-title" title="IOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee"> IOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2018 </p> <p class="template-resume"> The IOC is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation with... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=173433&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:25:49 +02002021-04-06T16:25:49+02:00174851https://library.olympics.com/Default/doc/SYRACUSE/174851/un-travail-d-equipe-marketing-olympique-comite-international-olympiqueInternational Olympic CommitteeUn travail d'équipe : marketing olympique / Comité International Olympique <h3 class="title template-title" title="Un travail d&#39;&#233;quipe : marketing olympique / Comit&#233; International Olympique"> Un travail d'équipe : marketing olympique / Comité International Olympique </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> 2018 </p> <p class="template-resume"> Après le succès des Jeux Olympiques d'hiver de PyeongChang 2018, cet article revient sur le r'ole qu'y ont joué les partenaires de marketing officiels du CIO. </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Tue, 06 Apr 2021 16:25:24 +02002021-04-06T16:25:24+02:00174640https://library.olympics.com/Default/doc/SYRACUSE/174640/global-broadcast-and-audience-report-pyeongchang-2018-international-olympic-committeeInternational Olympic CommitteeGlobal broadcast and audience report : PyeongChang 2018 / [International Olympic Committee] <h3 class="title template-title" title="Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee]"> Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee] </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> [International Olympic Committee]. [Lausanne] - 2018 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2018 Olympic Winter Games in PyeongChang with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=174640&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:21:38 +02002021-04-06T16:21:38+02:00166381https://library.olympics.com/Default/doc/SYRACUSE/166381/marketing-report-rio-2016-international-olympic-committeeInternational Olympic CommitteeMarketing report : Rio 2016 / International Olympic Committee <h3 class="title template-title" title="Marketing report : Rio 2016 / International Olympic Committee"> Marketing report : Rio 2016 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> IOC. Lausanne - 2017 </p> <p class="template-resume"> This IOC publication presents the following themes related to the Rio 2016 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic sponsorship, ticketing and the spectator experience, licensing and merchand... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=166381&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:21:11 +02002021-04-06T16:21:11+02:00166292https://library.olympics.com/Default/doc/SYRACUSE/166292/global-broadcast-and-audience-report-olympic-games-rio-2016-international-olympic-committeeInternational Olympic CommitteeGlobal broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee <h3 class="title template-title" title="Global broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee"> Global broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2016 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2016 Summer Olympic Games in Rio with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=166292&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:20:42 +02002021-04-06T16:20:42+02:0055424https://library.olympics.com/Default/doc/SYRACUSE/55424/marketing-report-sochi-2014-international-olympic-committeeInternational Olympic CommitteeMarketing report : Sochi 2014 / International Olympic Committee <h3 class="title template-title" title="Marketing report : Sochi 2014 / International Olympic Committee"> Marketing report : Sochi 2014 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2014 </p> <p class="template-resume"> Rapport marketing du CIO sur les Jeux Olympiques de Sotchi 2014.IOC Marketing report for the Sochi 2014 Olympic Games. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=55424&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:20:16 +02002021-04-06T16:20:16+02:00472402https://library.olympics.com/Default/doc/SYRACUSE/472402/sochi-2014-global-broadcast-and-audience-report-kantar-international-olympic-committeeInternational Olympic CommitteeSochi 2014 global broadcast and audience report / Kantar, International Olympic Committee <h3 class="title template-title" title="Sochi 2014 global broadcast and audience report / Kantar, International Olympic Committee"> Sochi 2014 global broadcast and audience report / Kantar, International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a472404&QUERY_LABEL=Kantar" title="">Kantar</a></p> <p class="template-info"> International Olympic Committee - 2014 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2014 Olympic Winter Games in Sochi with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=472403&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:19:55 +02002021-04-06T16:19:55+02:00168651https://library.olympics.com/Default/doc/SYRACUSE/168651/le-pouvoir-des-anneauxLe pouvoir des anneaux <h3 class="title template-title" title="Le pouvoir des anneaux"> Le pouvoir des anneaux </h3> <p class="template-info"> 2014 </p> <p class="template-resume"> La Revue olympique sest intéressée au pouvoir des anneaux et s'est demandé pourquoi ils sont aujourd'hui l'un des symboles les plus reconnus du monde. </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Tue, 06 Apr 2021 16:19:22 +02002021-04-06T16:19:22+02:0060115https://library.olympics.com/Default/doc/SYRACUSE/60115/marketing-report-london-2012-international-olympic-committeeInternational Olympic CommitteeMarketing report : London 2012 / International Olympic Committee <h3 class="title template-title" title="Marketing report : London 2012 / International Olympic Committee"> Marketing report : London 2012 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2012 </p> <p class="template-resume"> Rapport marketing du CIO sur les Jeux Olympiques de Londres 2012. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=157185&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:17:26 +02002021-04-06T16:17:26+02:0032160https://library.olympics.com/Default/doc/SYRACUSE/32160/london-2012-olympic-games-global-broadcast-report-international-olympic-committee-sponsorship-intellSponsorship IntelligenceLondon 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence <h3 class="title template-title" title="London 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence"> London 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a29772&QUERY_LABEL=Sponsorship+Intelligence" title="">Sponsorship Intelligence</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a2241&QUERY_LABEL=Summer+Olympic+Games.+Organizing+Committee.+30%2c+2012%2c+London" title="">Summer Olympic Games. Organizing Committee. 30, 2012, London</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2012 </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=157425&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:17:03 +02002021-04-06T16:17:03+02:00