Zoom Olympic Marketing Englishhttps://library.olympics.com/Portal/recherche/openfind.svc/GetOpenFindSelectionRss?selectionUid=SELECTION_8e288f97-0287-495e-b743-277f37d20bf3&_sc=Defaulten-GBSun, 20 Jun 2021 23:00:56 +0200208752https://library.olympics.com/Default/doc/SYRACUSE/208752/the-gold-in-the-rings-the-people-and-events-that-transformed-the-olympic-games-stephen-r-wenn-and-roWenn, Stephen RThe gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney <h3 class="title template-title" title="The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney"> The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a70040&QUERY_LABEL=Wenn%2c+Stephen+R" title="">Wenn, Stephen R</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a32181&QUERY_LABEL=Barney%2c+Robert+K" title="">Barney, Robert K</a></p> <p class="template-info"> University of Illinois Press. Chicago - 2020 </p> <p class="template-resume"> Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of t... </p> <img src='https://covers.archimed.fr/Cover/CIOL/ENUM/glsTuEQokZ1lVL6lnWpe0g2/9780252042683/SMALL?fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Thu, 08 Apr 2021 09:51:39 +02002021-04-08T09:51:39+02:00353523https://library.olympics.com/Default/doc/SYRACUSE/353523/the-ip-journey-of-an-olympic-games-carlos-castroCastro, CarlosThe IP journey of an Olympic Games / Carlos Castro <h3 class="title template-title" title="The IP journey of an Olympic Games / Carlos Castro"> The IP journey of an Olympic Games / Carlos Castro </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a173763&QUERY_LABEL=Castro%2c+Carlos" title="">Castro, Carlos</a></p> <p class="template-info"> 2019 </p> <p class="template-resume"> The intellectual property (IP) journey of each edition of the Games starts around 10 years before the Olympic flame leaves Olympia in Greece and makes its way to the host city where it lights the Olympic cauldron at the opening ce... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:51:18 +02002021-04-08T09:51:18+02:00471653https://library.olympics.com/Default/doc/SYRACUSE/471653/ambush-marketing-via-social-media-the-case-of-the-three-most-recent-olympic-games-gashaw-abeza-et-alAbeza, GashawAmbush marketing via social media : the case of the three most recent Olympic Games / Gashaw Abeza... [et al.] <h3 class="title template-title" title="Ambush marketing via social media : the case of the three most recent Olympic Games / Gashaw Abeza... [et al.]"> Ambush marketing via social media : the case of the three most recent Olympic Games / Gashaw Abeza... [et al.] </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a168667&QUERY_LABEL=Abeza%2c+Gashaw" title="">Abeza, Gashaw</a></p> <p class="template-info"> 2020 </p> <p class="template-resume"> This study explored the practices and strategies of ambush marketing via social media (SM) during the 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympic Games. Direct industry competitors’ of the Olympic sponsors refer to companie... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:45:17 +02002021-04-08T09:45:17+02:00206378https://library.olympics.com/Default/doc/SYRACUSE/206378/commercial-rights-management-in-post-legislative-olympic-sponsorship-nicholas-burtonBurton, NicholasCommercial rights management in post-legislative Olympic sponsorship / Nicholas Burton <h3 class="title template-title" title="Commercial rights management in post-legislative Olympic sponsorship / Nicholas Burton"> Commercial rights management in post-legislative Olympic sponsorship / Nicholas Burton </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a176397&QUERY_LABEL=Burton%2c+Nicholas" title="">Burton, Nicholas</a></p> <p class="template-info"> 2019 </p> <p class="template-resume"> The purpose of this paper is to explore the development of preventative counter-ambush marketing initiatives and rights protection strategies, providing an historical view of rights management and the International Olympic Committ... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:44:50 +02002021-04-08T09:44:50+02:00178028https://library.olympics.com/Default/doc/SYRACUSE/178028/olympic-television-broadcasting-the-biggest-show-on-earth-andrew-c-billings-james-r-angelini-paul-j-Billings, Andrew C.Olympic television : broadcasting the biggest show on earth / Andrew C. Billings, James R. Angelini, Paul J. MacArthur <h3 class="title template-title" title="Olympic television : broadcasting the biggest show on earth / Andrew C. Billings, James R. Angelini, Paul J. MacArthur"> Olympic television : broadcasting the biggest show on earth / Andrew C. Billings, James R. Angelini, Paul J. MacArthur </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a42559&QUERY_LABEL=Billings%2c+Andrew+C." title="">Billings, Andrew C.</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a170794&QUERY_LABEL=Angelini%2c+James+R." title="">Angelini, James R.</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a170795&QUERY_LABEL=MacArthur%2c+Paul+J." title="">MacArthur, Paul J.</a></p> <p class="template-info"> Routledge. London - 2018 </p> <p class="template-resume"> As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic an... </p> <img src='https://covers.archimed.fr/Cover/CIOL/MONO/3MKZK-UyMHAvuZ-6U_7k9w2/9781138930315/SMALL?fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />Thu, 08 Apr 2021 09:44:27 +02002021-04-08T09:44:27+02:00177694https://library.olympics.com/Default/doc/SYRACUSE/177694/olympic-channel-showcasing-the-games-in-the-age-of-digital-plenitude-xavier-ramonRamon, XavierOlympic Channel : showcasing the Games in the age of digital plenitude / Xavier Ramon <h3 class="title template-title" title="Olympic Channel : showcasing the Games in the age of digital plenitude / Xavier Ramon"> Olympic Channel : showcasing the Games in the age of digital plenitude / Xavier Ramon </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a64870&QUERY_LABEL=Ramon%2c+Xavier" title="">Ramon, Xavier</a></p> <p class="template-info"> 2018 </p> <p class="template-resume"> This article provides a historical overview of the relationship between the Olympic Games and the media and examines the distinctive proposition offered by the Olympic Channel. This platform takes advantage of the multiple technol... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:43:52 +02002021-04-08T09:43:52+02:00208582https://library.olympics.com/Default/doc/SYRACUSE/208582/is-olympic-ambush-marketing-here-to-stay-examining-the-issues-surrounding-ambush-marketing-as-they-rNakamura, Bryce M. Is Olympic ambush marketing here to stay : examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other s <h3 class="title template-title" title="Is Olympic ambush marketing here to stay : examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other stakeholders / Bryce M. Nakamura"> Is Olympic ambush marketing here to stay : examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other stakeholders / Bryce M. Nakamura </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a208581&QUERY_LABEL=Nakamura%2c+Bryce+M.+" title="">Nakamura, Bryce M. </a></p> <p class="template-info"> 2018 </p> <p class="template-resume"> This article examines many of the issues related to ambush marketing in the Olympic context. Specifically, it discusses the problems ambush marketing creates for the International Olympic Committee and Olympic sponsors, along with... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:43:22 +02002021-04-08T09:43:22+02:0052869https://library.olympics.com/Default/doc/SYRACUSE/52869/global-sport-marketing-sponsorship-ambush-marketing-and-the-olympic-games-norm-o-reilly-et-alO'Reilly, NormGlobal sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O'Reilly... [et al.] <h3 class="title template-title" title="Global sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O&#39;Reilly... [et al.]"> Global sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O'Reilly... [et al.] </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a153949&QUERY_LABEL=O%27Reilly%2c+Norm" title="">O'Reilly, Norm</a></p> <p class="template-info"> Fitness Information Technology. Morgantown, WV - 2015 </p> <p class="template-resume"> As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in usin... </p> <img src='https://covers.archimed.fr/Cover/CIOL/MONO/UuI3QasDKg5NI8A7DFKYuQ2/9781935412434/SMALL?fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />Thu, 08 Apr 2021 09:42:54 +02002021-04-08T09:42:54+02:0044557https://library.olympics.com/Default/doc/SYRACUSE/44557/historical-evolution-of-olympic-commercialism-the-evolution-of-attitudes-towards-commercialism-withiJensen, Jonathan A.Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical p <h3 class="title template-title" title="Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective / Jonathan A. Jensen"> Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective / Jonathan A. Jensen </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a44558&QUERY_LABEL=Jensen%2c+Jonathan+A." title="">Jensen, Jonathan A.</a></p> <p class="template-info"> [s.n.]. [Etats-unis] - 2015 </p> <p class="template-resume"> The uneasy relationship between the long-standing amateur ideals of the Olympic Games and commercialism, including sponsorship, licensing, and television, is spotlighted via this historical perspective spanning 100 years of the Ol... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/ENUM_SMALL.png' />Thu, 08 Apr 2021 09:42:25 +02002021-04-08T09:42:25+02:00619587https://library.olympics.com/Default/doc/SYRACUSE/619587/comprehensive-review-of-olympic-movement-marketing-hossein-eydi-hamed-farziHossein, EydiComprehensive review of Olympic Movement marketing / Hossein Eydi, Hamed Farzi <h3 class="title template-title" title="Comprehensive review of Olympic Movement marketing / Hossein Eydi, Hamed Farzi"> Comprehensive review of Olympic Movement marketing / Hossein Eydi, Hamed Farzi </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a619588&QUERY_LABEL=Hossein%2c+Eydi" title="">Hossein, Eydi</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a619589&QUERY_LABEL=Farzi%2c+Hamed" title="">Farzi, Hamed</a></p> <p class="template-info"> 2014 </p> <p class="template-resume"> Nowadays, Olympic Games have become one of the most large-scale and profitable global media events. In the world of sports, marketing, promotion and advertisement are fundamental tools for generating great profits. The current art... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Thu, 08 Apr 2021 09:42:02 +02002021-04-08T09:42:02+02:00165555https://library.olympics.com/Default/doc/SYRACUSE/165555/olympic-marketing-alain-ferrand-jean-loup-chappelet-and-benoit-seguinFerrand, AlainOlympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin <h3 class="title template-title" title="Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Beno&#238;t S&#233;guin"> Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a47522&QUERY_LABEL=Ferrand%2c+Alain" title="">Ferrand, Alain</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a48112&QUERY_LABEL=Chappelet%2c+Jean-Loup" title="">Chappelet, Jean-Loup</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx:153323&QUERY_LABEL=S%C3%A9guin%2c+Benoit" title="">Séguin, Benoit</a></p> <p class="template-info"> Routledge - 2012 </p> <p class="template-resume"> The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has ... </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/ENUM_SMALL.png' />Thu, 08 Apr 2021 09:41:05 +02002021-04-08T09:41:05+02:00161793https://library.olympics.com/Default/doc/SYRACUSE/161793/olympic-marketing-historical-overview-josep-maria-puigPuig, Josep MariaOlympic marketing : historical overview / Josep Maria Puig <h3 class="title template-title" title="Olympic marketing : historical overview / Josep Maria Puig"> Olympic marketing : historical overview / Josep Maria Puig </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a161794&QUERY_LABEL=Puig%2c+Josep+Maria" title="">Puig, Josep Maria</a></p> <p class="template-info"> Centre d’Estudis Olímpics (UAB). Bellaterra - 2010 </p> <p class="template-resume"> Since the Olympic Games Los Angeles 1984, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games in terms of magnitude, whi... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=209089&size=SMALL&fallback=https%3a%2f%2fcovers.archimed.fr%2fCover%2fCIOL%2fENUM%2fiXS354W37d2_d1GwHpL9Hw2%2f9788469362204%2fSMALL%3ffallback%3dhttps%253a%252f%252flibrary.olympics.com%252fui%252fskins%252fdefault%252fportal%252ffront%252fimages%252fGeneral%252fDocType%252fENUM_SMALL.png' />Thu, 08 Apr 2021 09:38:09 +02002021-04-08T09:38:09+02:0063983https://library.olympics.com/Default/doc/SYRACUSE/63983/olympic-turnaround-how-the-olympic-games-stepped-back-from-the-brink-of-extinction-to-become-the-worPayne, MichaelOlympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion doll <h3 class="title template-title" title="Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world&#39;s best known brand - and a multi-billion dollar global franchise / Michael Payne"> Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar global franchise / Michael Payne </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a32774&QUERY_LABEL=Payne%2c+Michael" title="">Payne, Michael</a></p> <p class="template-info"> London Business Press. Twyford - 2005 </p> <img src='https://covers.archimed.fr/Cover/CIOL/MONO/ENnUcumTkjXMvWf0tSKlNQ2/0955008506/SMALL?fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />Thu, 08 Apr 2021 09:37:40 +02002021-04-08T09:37:40+02:0051422https://library.olympics.com/Default/doc/SYRACUSE/51422/selling-the-five-rings-the-international-olympic-committee-and-the-rise-of-olympic-commercialism-robBarney, Robert KSelling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Marty <h3 class="title template-title" title="Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn"> Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a32181&QUERY_LABEL=Barney%2c+Robert+K" title="">Barney, Robert K</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a55189&QUERY_LABEL=Martyn%2c+Scott+G" title="">Martyn, Scott G</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a70040&QUERY_LABEL=Wenn%2c+Stephen+R" title="">Wenn, Stephen R</a></p> <p class="template-info"> University of Utah Press. Salt Lake City - 2002 </p> <p class="template-resume"> The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and th... </p> <img src='https://covers.archimed.fr/Cover/CIOL/MONO/T-2tN1xlijVmKOVe1zaK2w2/0874807131/SMALL?fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />Thu, 08 Apr 2021 09:36:02 +02002021-04-08T09:36:02+02:00