Zoom Olympic Marketing Official Englishhttps://library.olympics.com/Portal/recherche/openfind.svc/GetOpenFindSelectionRss?selectionUid=SELECTION_b18a8c48-e653-477d-bc17-f3e6e5e5caf8&_sc=Defaulten-GBSun, 20 Jun 2021 23:19:26 +0200355225https://library.olympics.com/Default/doc/SYRACUSE/355225/olympic-marketing-fact-file-2020-international-olympic-committee-marketing-departmentInternational Olympic CommitteeOlympic marketing fact file : 2020 / International Olympic Committee, Marketing Department <h3 class="title template-title" title="Olympic marketing fact file : 2020 / International Olympic Committee, Marketing Department"> Olympic marketing fact file : 2020 / International Olympic Committee, Marketing Department </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee - 2020 </p> <p class="template-resume"> The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=355226&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:26:36 +02002021-04-06T16:26:36+02:00175407https://library.olympics.com/Default/doc/SYRACUSE/175407/marketing-report-pyeongchang-2018-international-olympic-committeeInternational Olympic CommitteeMarketing report : PyeongChang 2018 / International Olympic Committee <h3 class="title template-title" title="Marketing report : PyeongChang 2018 / International Olympic Committee"> Marketing report : PyeongChang 2018 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> IOC. Lausanne - 2018 </p> <p class="template-resume"> This IOC publication presents the following themes related to the PyeongChang 2018 Olympic Winter Games, including a lot of fact and figures: Olympic marketing overview, broadcasting, partnership, ticketing & spectator experience,... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=175407&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:26:09 +02002021-04-06T16:26:09+02:00173433https://library.olympics.com/Default/doc/SYRACUSE/173433/ioc-marketing-media-guide-olympic-winter-games-pyeongchang-2018-international-olympic-committeeInternational Olympic CommitteeIOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee <h3 class="title template-title" title="IOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee"> IOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2018 </p> <p class="template-resume"> The IOC is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation with... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=173433&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:25:48 +02002021-04-06T16:25:48+02:00174855https://library.olympics.com/Default/doc/SYRACUSE/174855/a-team-effort-olympic-marketing-international-olympic-committeeInternational Olympic CommitteeA team effort : Olympic marketing / International Olympic Committee <h3 class="title template-title" title="A team effort : Olympic marketing / International Olympic Committee"> A team effort : Olympic marketing / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> 2018 </p> <p class="template-resume"> Following the success of the Olympic Winter Games PyeongChang 2018, the article looks at the role played by the IOC's official marketing partners. </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Tue, 06 Apr 2021 16:22:27 +02002021-04-06T16:22:27+02:00174640https://library.olympics.com/Default/doc/SYRACUSE/174640/global-broadcast-and-audience-report-pyeongchang-2018-international-olympic-committeeInternational Olympic CommitteeGlobal broadcast and audience report : PyeongChang 2018 / [International Olympic Committee] <h3 class="title template-title" title="Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee]"> Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee] </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> [International Olympic Committee]. [Lausanne] - 2018 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2018 Olympic Winter Games in PyeongChang with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=174640&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:21:37 +02002021-04-06T16:21:37+02:00166381https://library.olympics.com/Default/doc/SYRACUSE/166381/marketing-report-rio-2016-international-olympic-committeeInternational Olympic CommitteeMarketing report : Rio 2016 / International Olympic Committee <h3 class="title template-title" title="Marketing report : Rio 2016 / International Olympic Committee"> Marketing report : Rio 2016 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> IOC. Lausanne - 2017 </p> <p class="template-resume"> This IOC publication presents the following themes related to the Rio 2016 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic sponsorship, ticketing and the spectator experience, licensing and merchand... </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=166381&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:21:10 +02002021-04-06T16:21:10+02:00166292https://library.olympics.com/Default/doc/SYRACUSE/166292/global-broadcast-and-audience-report-olympic-games-rio-2016-international-olympic-committeeInternational Olympic CommitteeGlobal broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee <h3 class="title template-title" title="Global broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee"> Global broadcast and audience report : Olympic Games Rio 2016 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2016 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2016 Summer Olympic Games in Rio with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=166292&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:20:41 +02002021-04-06T16:20:41+02:0055424https://library.olympics.com/Default/doc/SYRACUSE/55424/marketing-report-sochi-2014-international-olympic-committeeInternational Olympic CommitteeMarketing report : Sochi 2014 / International Olympic Committee <h3 class="title template-title" title="Marketing report : Sochi 2014 / International Olympic Committee"> Marketing report : Sochi 2014 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2014 </p> <p class="template-resume"> Rapport marketing du CIO sur les Jeux Olympiques de Sotchi 2014.IOC Marketing report for the Sochi 2014 Olympic Games. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=55424&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:20:15 +02002021-04-06T16:20:15+02:00472402https://library.olympics.com/Default/doc/SYRACUSE/472402/sochi-2014-global-broadcast-and-audience-report-kantar-international-olympic-committeeInternational Olympic CommitteeSochi 2014 global broadcast and audience report / Kantar, International Olympic Committee <h3 class="title template-title" title="Sochi 2014 global broadcast and audience report / Kantar, International Olympic Committee"> Sochi 2014 global broadcast and audience report / Kantar, International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a472404&QUERY_LABEL=Kantar" title="">Kantar</a></p> <p class="template-info"> International Olympic Committee - 2014 </p> <p class="template-resume"> This document presents the facts and figures regarding broadcast and audience during the 2014 Olympic Winter Games in Sochi with an emphasis on social media. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=472403&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:19:54 +02002021-04-06T16:19:54+02:00168649https://library.olympics.com/Default/doc/SYRACUSE/168649/the-power-of-the-ringsThe power of the rings <h3 class="title template-title" title="The power of the rings"> The power of the rings </h3> <p class="template-info"> 2014 </p> <p class="template-resume"> The "Olympic Review" looks at the power of the Olympic rings and examines why they have become of the most widely recognised symbols in the world. </p> <img src='https://library.olympics.com/ui/skins/default/portal/front/images/General/DocType/EXTR_SMALL.png' />Tue, 06 Apr 2021 16:19:02 +02002021-04-06T16:19:02+02:0060115https://library.olympics.com/Default/doc/SYRACUSE/60115/marketing-report-london-2012-international-olympic-committeeInternational Olympic CommitteeMarketing report : London 2012 / International Olympic Committee <h3 class="title template-title" title="Marketing report : London 2012 / International Olympic Committee"> Marketing report : London 2012 / International Olympic Committee </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a167997&QUERY_LABEL=International+Olympic+Committee" title="">International Olympic Committee</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2012 </p> <p class="template-resume"> Rapport marketing du CIO sur les Jeux Olympiques de Londres 2012. </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=157185&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:17:26 +02002021-04-06T16:17:26+02:0032160https://library.olympics.com/Default/doc/SYRACUSE/32160/london-2012-olympic-games-global-broadcast-report-international-olympic-committee-sponsorship-intellSponsorship IntelligenceLondon 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence <h3 class="title template-title" title="London 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence"> London 2012 Olympic Games : global broadcast report / International Olympic Committee, Sponsorship Intelligence </h3> <p class="item-author"><a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a29772&QUERY_LABEL=Sponsorship+Intelligence" title="">Sponsorship Intelligence</a> | <a class="tarzan linktype-link" href="https://library.olympics.com/Default/search.aspx?SC=DEFAULT&QUERY=Authority_id_idx%3a2241&QUERY_LABEL=Summer+Olympic+Games.+Organizing+Committee.+30%2c+2012%2c+London" title="">Summer Olympic Games. Organizing Committee. 30, 2012, London</a></p> <p class="template-info"> International Olympic Committee. Lausanne - 2012 </p> <img src='https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=157425&size=SMALL&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_SMALL.png' />Tue, 06 Apr 2021 16:17:02 +02002021-04-06T16:17:02+02:00