The evolution of Twitter communication by Youth Olympic Games organising committees / Michael L. Naraine, Milena M. Parent

Naraine, Michael L. | Parent, Milena M.

The purpose of this paper was to examine Youth Olympic Games organizing committees Twitter communications to determine: (1) what communication is being presented to stakeholders by using this social media platform; and (2) whether communication habits vary across multiple organizing committees. Examining Twitter feeds for the first four editions, findings indicated: a) while retweets were important for Youth Olympic Games organizing committees Twitter accounts, organizing committees focus remained on original content; b) promotion-related content dominated organizing committee tweets, more than information and reporting-related content; and c) themes evolved and structure was refined over time from the 2010 to the 2016 editions.

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