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Towards an Olympic volunteering legacy : motivating volunteers to serve and remain - a case study of London 2012 Olympic Games volunteers / Niki Koutrou, Athanasios (Sakis) Pappous
Volunteers are often seen as 'soft infrastructure' following the legacy plans of host nations aiming to stage the Olympic Games. This study examines the determinants of a volunteer legacy following volunteers' involvement with London 2012. A total of 163 volunteers involved with the Games’ transport department completed a web-based survey.
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