Marketing report : PyeongChang 2018 / International Olympic Committee | International Olympic Committee
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Marketing report : PyeongChang 2018 / International Olympic Committee

International Olympic Committee

Edité par IOC - 2018

This IOC publication presents the following themes related to the PyeongChang 2018 Olympic Winter Games, including a lot of fact and figures: Olympic marketing overview, broadcasting, partnership, ticketing & spectator experience, licensing, the Olympic brand and protecting the Olympic brand protection.

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