Commercial rights management in post-legislative Olympic sponsorship / Nicholas Burton

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Commercial rights management in post-legislative Olympic sponsorship / Nicholas Burton

The purpose of this paper is to explore the development of preventative counter-ambush marketing initiatives and rights protection strategies, providing an historical view of rights management and the International Olympic Committee’s sponsorship protection initiatives through ambush marketing’s formative years.

Note

IN: Sport, business and management : an international journal, Ahead of print, 2019.

Langue: English
Description physique: 1 vol.

Date de publication: 2019

Subjects

Ambush marketing
TOP Partner
International Olympic Committee (IOC)
Management
Sponsoring

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Commercial rights management in post-legislative Olympic sponsorship / Nicholas Burton

Consult online

Other research

Selection : Zoom Olympic Marketing English

Financing the Olympic Movement : early developments and evolutions

The gold in the rings : the people and events that transformed the Olympic Games

The IP journey of an Olympic Games

Ambush marketing via social media : the case of the three most recent Olympic Games

Commercial rights management in post-legislative Olympic sponsorship

Olympic television : broadcasting the biggest show on earth

Olympic Channel : showcasing the Games in the age of digital plenitude

Is Olympic ambush marketing here to stay : examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other stakeholders

Global sport marketing : sponsorship, ambush marketing, and the Olympic Games

Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective

Comprehensive review of Olympic Movement marketing

Olympic marketing

Olympic marketing : historical overview

Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar global franchise

Selling the five rings : the International Olympic Committee and the rise of olympic commercialism

Selection : Zoom Olympic Marketing Français

Financing the Olympic Movement : early developments and evolutions

The gold in the rings : the people and events that transformed the Olympic Games

The IP journey of an Olympic Games

Ambush marketing via social media : the case of the three most recent Olympic Games

Commercial rights management in post-legislative Olympic sponsorship

Olympic television : broadcasting the biggest show on earth

Olympic Channel : showcasing the Games in the age of digital plenitude

Is Olympic ambush marketing here to stay : examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other stakeholders

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Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective

Comprehensive review of Olympic Movement marketing

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Olympic marketing : historical overview

Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar global franchise

Selling the five rings : the International Olympic Committee and the rise of olympic commercialism

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