Syracuse

Comprehensive review of Olympic Movement marketing / Hossein Eydi, Hamed Farzi

Hossein, Eydi | Farzi, Hamed

Nowadays, Olympic Games have become one of the most large-scale and profitable global media events. In the world of sports, marketing, promotion and advertisement are fundamental tools for generating great profits. The current article will explore the issue of marketing-mediated sport events on the example of Olympic Games and will touch upon the issues of promotion of properly the Games, advertising athletes and participants, sources of profit for conducting the Games and new trends in marketing of Olympics.

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