The problems and prospects of the Olympic Movement / Bruce Kidd

Kidd, Bruce

Edited by [s.n.]. Canada - 2009

This paper will discuss the possibilities for realizing the aspirations of Olympism as they have been elaborated in the course of modern Olympic history on the changing landscape of the early 21st century. The paper is presented as a SWOT analysis (strengths, weaknesses, opportunities and threats) of the Olympic Movement. The author will argue that the deepening crisis of physical inactivity around the globe, growing world tensions and other challenges make the realization of those aspirations more urgent than ever, while the recent growth and consolidation of the Olympic Movement and the development of more interventionist approaches to social development suggest that the very definition of Olympism should be further elaborated.. In particular, this paper argues that the Olympic Movement should strengthen its efforts to enhance 'sport for all', the health and well-being of athletes, the rights of athletes, intercultural education among sport participants, and the rights of expression at the time of Olympic Games.

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