Sport management : principles and applications / Russell Hoye... [et al.]

Hoye, Russell

Edited by Routledge. London - 2018

"Sport management: principles and applications" tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. This fifth edition includes expanded coverage of sport for development, analytics, monitoring and evaluation, ethics, risk management, sport and health, social media sustainability and other contemporary management issues.

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