The impact of the perceived image and trust in the International Olympic Committee on perceptions of the Olympic Games in Germany / Nadja Giesen, Kirstin Hallmann

Giesen, Nadja | Hallmann, Kirstin

Images and trust are both multi-dimensional constructs. They influence an individual’s perception of an object. Considering the failed referenda in Germany to bid for Olympic Games, this study’s purpose was to analyse the impact of perceived trust in the IOC as well as the IOC’s image in Germany on how the Olympics are perceived. By means of a standardized, self-administered questionnaire, German citizens were asked to indicate their level of trust in the IOC and their image of IOC.

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