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A team effort : Olympic marketing / International Olympic Committee
Following the success of the Olympic Winter Games PyeongChang 2018, the article looks at the role played by the IOC's official marketing partners.
See the issue of the journal "Olympic review, 107, April-May-June 2018"
Other articles in issue "Olympic review"
Other research
![Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee] | International Olympic Committee](https://library.olympics.com/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=174640&size=LARGE&fallback=https%3a%2f%2flibrary.olympics.com%2fui%2fskins%2fCIOL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fENUM_LARGE.png "More info on 'Global broadcast and audience report : PyeongChang 2018 / [International Olympic Committee]'")
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