Syracuse

#Van2010 : an ethnographic study of alternative media communities during the Vancouver 2010 Winter Olympic Games / Jennifer Mackenzie Jones

Mackenzie Jones, Jennifer

Edited by University of the West of Scotland - 2017

This thesis examines the alternative media landscape at the Vancouver 2010 Winter Olympic Games. It builds on understandings of major sport events, such as the Olympic Games, as important aspects of a media domain where geopolitical issues are played out. The Olympic Games are characterized by competing narratives between the Olympic movement, media institutions, politicians and the public. Examples from the Vancouver alternative media scene are cited, combined with ethnographic stories from Vancouver 2010 and analysis of the online platforms from several case study communities working as self-defined alternative media collectives during Games time. Together, this data provides a preliminary theoretical assessment of alternative media in the context of media events.

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