An examination of the public's twitter usage of Youth Olympic Games and Olympic Games from 2010 to 2016 / Juha Yoon and Paul M. Pedersen

Yoon, Juha | Pedersen, Paul Mark

The purpose of this study is to assess the status of Twitter usage on attracting the public’s attention with regard to the Youth Olympic Games (YOG) as compared to the Olympic Games (OG). Associated tweets were collected and analyzed to determine whether retweets, likes, and hashtags of tweets differed by event (YOG or OG), by event year (2010, 2012, 2014, and 2016), or by timeframe (before, during, and after the major sporting events).

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Sélection : Zoom Media coverage - Social media

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