Local ambassador programmes at the 2012 Olympics : promoting the visitor experience / Geoff Nichols & Rita Ralston

Nichols, Geoff | Ralston, Rita

This paper examines the contribution of the 2012 Olympic Games city ambassadors to tourism. In-depth interviews with the ambassador programme managers explore how local government managed the volunteers to enhance the experience of tourists at the Games and to promote repeat visits.

See the collection "Twelfth International Symposium for Olympic research"

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