Volunteer management at the 2012 Olympic Games : a tension between "programme" and "membership" management styles / Geoff Nichols & Rita Ralston

Nichols, Geoff | Ralston, Rita

This paper explores aspects of the ‘programme management’ approach taken by the LOCOG in the lead-up to the 2012 Olympic Games and considers the effects of that choice on the motivation of potential and actual volunteers. It briefly contrasts this style with the more complicated and more costly but more volunteer-centred ‘membership management’ approach, and explores several typical features of the ‘programme management’ approach that result in strain on volunteer commitment.

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