The Olympic Games, media, and the challenges of global image making / Rivenburgh, Nancy K.

Rivenburgh, Nancy K.

Edited by Centre d’Estudis Olímpics (UAB). Bellaterra - 2010

Cities and nations compete vigorously for the opportunity to host an Olympic Games in an effort to enhance their image on a global stage. While the rewards may be great, so are the risks. Olympic hosts can plan for many aspects of the Games, but ultimately they cannot control how they are presented to the world by international media. This lecture outlines the key factors that influence how global media 'construct' an image of the Olympic host for home audiences.

A for another edition on the same support: Los Juegos Olímpicos, los medios de comunicación y los retos de la elaboración de una imagen global

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