Positioning at the Olympic Winter Games / Andreas Christoph Weber, Veerle De Bosscher, Hippolyt Kempf

Weber, Andreas Christoph | Bosscher, Veerle de | Kempf, Hippolyt

Since the 1990s, the IOC has offered nations more medal-winning opportunities at every Winter Games. Meanwhile, many countries are constrained by their limited financial resources to target sports strategically. The purpose of this paper is to examine the targeting approaches to Olympic Winter Sports of National Sports Agencies, and to identify the factors they assess in the decision-making process.


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