London 2012 Olympic and Paralympic Games : retail guidelines / The London Organising Committee of the Olympic Games and Paralympic Games Limited

Summer Olympic Games. Organizing Committee. 30, 2012, London

Edited by LOCOG - 2010

This document sets a vision for how to bring the London 2012 brand to life in the retail environment, providing the necessary tools and clear guidelines of how the brand toolkit should and should not be used in the London 2012 official shops.

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