Olympic marketing fact file : 2022 edition / International Olympic Committee

International Olympic Committee

Edited by International Olympic Committee - 2022

The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured to present a clear, simplified overview of Olympic Movement revenue generation and distribution.

Other research

Selection : Zoom Olympic Marketing Official English

Selection : Zoom Olympic Marketing Official Français

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