“New heights” in storytelling? : considerations for cross-national analyses of broadcasters’ social media coverage of the Paralympics / Dunja Antunovic, Andrea Bundon, Peter Gancayco

Antunovic, Dunja | Bundon, Andrea | Gancayco, Peter

Prior to the 2022 Beijing Paralympic Games, rights-holding broadcasters in multiple countries promised record-amount of coverage, including on digital platforms. This paper analyzes how NBC and CBC, the broadcasters in the U.S. and Canada, respectively, utilized social media platforms during the Paralympic Games.

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