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Contemporary sport and its implications for the Olympic Games / by Andy Miah
Edité par The Olympic Studies Centre - 2024
This article proposes a framework for defining contemporary sport as a route into understanding critical trends that are shaping the future of the Olympic Games. First, it specifies that the last 20 years have represented a period of distinct societal change, which has established new economic, cultural, and political configurations around the Olympic Movement, particularly by ushering in a digital-first social order. Second, it examines the lifestyles of Gen Z and Gen Alpha to articulate new forms of cultural participation, which are inextricable from the trajectory of 20th century media and—in sport—defined by the rise of esports, urban games, and the attention to wellness over competition as defining values. On this basis, it is further argued that a values-based approach to defining contemporary sport presents a new set of criteria against which sports are evaluated societally, as younger generations turn towards self-governance, informal sports participation, community, and cooperation as critical units of social value. Finally, it shows how the wider societal interests of the Olympic extended family stakeholders are shaping the future of the Olympic Games programme by elevating the new participants of emerging sports and sports formats to expand what sports mean to a new generation.
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