Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games / by Juha Yoon, Alex C. Gang, Paul M. Perdersen - Olympic World Library

0 review

Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games / by Juha Yoon, Alex C. Gang, Paul M. Perdersen

Yoon, Juha | Gang, Alex C. | Pedersen, Paul Mark

This study examined the social media interactions between online stakeholders and the Youth Olympic Games and the Olympic Games.

Note

IN: International journal of sport management and marketing, vol. 20, no. 3/4, 2020, pp. 249–270.

Langue: English
Description physique: 22 p.

Date de publication: 2020

Subjects

Consult online

Consult the document

Other research

Selection : Zoom Media coverage - Social media

Social media in the Olympic Games : actors, management and participation

Loading enrichments...