Every loser wins : leveraging "unsuccessful" Olympic bids for positive benefits / Tom Bason & Jonathan Grix

Bason, Tom | Grix, Jonathan

In what ways can cities leverage an unsuccessful Olympic Games bid to bring them positive benefits? The authors use a multiple case study approach using the bids of Cape Town and Toronto for the 2004 and 2008 Olympic Games, respectively to answer this question. Interviews were conducted with 31 stakeholders across both bids; including 19 members of the respective bid teams and a further 12 interviews with external stakeholders. This data is supplemented by documentary analysis of candidate files, promotional materials and city/council documents.

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