Television and the Olympic Games : symbiosis, globality and the construction of meaning / Emilio Fernandez Pena... [et al.]

Fernández Peña, Emilio

The advent of modern Olympism as a concept and the Olympic Games as an event was supported by the emerging mass press in late-19th-century Europe; they grew under the auspices of the press and incipient radio in the early 20th century; and they developed as a global event thanks to television. Since the early 20th century, no other event in the modern world has had as much power to draw the public’s attention and generate an effective communication system as the one found by international media on arrival in an Olympic host city (Moragas, Rivenburgh and Larson 1995). Television turns local events into global events; in this medium, the Olympic Games have found their main ally for disseminating positive values about sport and its imaginary. In this article, the authors shall comment on the main works and try to bring a perspective on the future of television. They shall refer explicitly to the three main works on this subject: Los Juegos de la comunicación (The Communication Games, 1992), Television in the Olympics (1995) and Television in the Olympic Games: the New Era (1999), the latter being the outcome of a symposium held at the Olympic Museum in Lausanne. In addition, it shall transversely refer to other contributions on television issues made after these three milestone works of CEO-UAB.

Suggestions

Selection : Zoom Media coverage of the Games - English

Selection : Zoom Media coverage of the Games - Français

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