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Recruitment of volunteers connected with sports mega-events : a case study of the PyeongChang 2018 Olympic and Paralympic Winter Games / Young-Joo Ahn

Ahn, Young-Joo

Volunteers play an important role in the successful hosting of sports mega-events. Volunteers help reduce operational costs of sports mega-events by reducing labor compensation. Volunteers offer skills and effort without rewards, but recruiting qualified volunteers for sports mega-events without incentive and reward is challenging. The present study adopts volunteer motivation and human resource management approaches. The psychological connection of volunteers with their task provides useful insights into their interests and their connection with volunteer work. This study empirically tests the relationships among volunteer motivation, recognition and rewards, connectedness, and intention to volunteer in the context of the PyeongChang 2018 Winter Olympic Games. A total of 232 surveys were administered to individuals.

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