A team effort : Olympic marketing / International Olympic Committee

International Olympic Committee

Following the success of the Olympic Winter Games PyeongChang 2018, the article looks at the role played by the IOC's official marketing partners.

Voir le numéro de la revue «Olympic review, 107, April-May-June 2018»

Autres articles du numéro «Olympic review»


Sélection : Zoom Olympic Marketing Official English

Chargement des enrichissements...