Beijing 2022 : audience & insights report / International Olympic Committee

International Olympic Committee

Edité par International Olympic Committee - 2022

The Olympic Winter Games Beijing 2022 reached a global broadcast audience of more than 2 billion people, according to independent research conducted on behalf of the International Olympic Committee (IOC). This report provides the results of this research. It is divided in four chapters : media rights holders coverage, digital engagement, people insights and athlete insights.

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