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Route ROI: the hard news highway
Edited by Emerald
The ex‐editor of Guardian Unlimited, considers the current position of newspaper Web sites. Points to the success of the old trusted brands. Agrees they cost a lot but believes newspapers have little choice but to continue to invest in them, they are becoming a fixed cost. Considers the rise and challenge of weblogs, or blogs – link‐driven sites each with a mixture of links, commentary, and personal data, comments and essays and poems.