0 review
Style used in electronic mail
Edited by Emerald
Begins by reviewing relevant literature to identify some of the features that are said to appear exclusively in e‐mails. Also highlights the main issues in the debate between those who embrace the new style of writing generated by e‐mail, and those who feel it is detrimental to communication. A total of 300 examples of e‐mails were obtained from a wide range of donors. Features counted included emoticons, acronyms and creative spelling. The lengths of texts and of sentences within them were amongst other calculations made. The data was grouped according to purpose: social, business personal and business impersonal. Users of e‐mail appear to be generally unconcerned with formalities. Although the sample of e‐mail texts was lucid, writers often dispense with traditions when opening their e‐mail, and their closings are informal. Social e‐mails involved the most creative sort of communication. Argues that the increased informality and lack of consistency of e‐mail texts is because e‐mail is a new medium where no clear guidelines exist. A standard for e‐mail communication might usefully be established, but such a standard should remain flexible.