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Olympic host cities of the 1960s : forging new identities through international mega-sporting events / Mehnaz Ahmad
Global and societal changes that trended after World War II and with the 1960s, such as global nationalism, technological innovations, and economic growth made many countries seek to host international mega-sporting events, most especially the Olympics. Post-war desires and the rising changes of the 1960s enticed unlikely or non-traditional nations such as Japan, Mexico, and Germany to stake their claim into joining the perceived elevated status of countries who have hosted the Olympics. The 1960s indicated one of the most dramatic shifts in Olympic hosting, based upon the changing factors mentioned, which stretched into the early 1970s, as the prosperity of the 1960s decade stalemated or capped off with troubled times; and some of these significant shifts in Olympic hosting demand were simultaneously due to changes within the Olympic system. The Olympic Games of 1964 Tokyo, 1968 Mexico City, and 1972 Munich, illustrated how rising countries utilized the Olympics through aspects or strategies such as stadium building, urban revitalization, and cultural campaigns or displays to strengthen their national identities and demonstrate their progress and modernity as developed nations. Each city or country‘s Olympic run was not equally distributed in each area, but these three categories provided a valuable measure of efforts that all three cities delved into.