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Promoting universal attitude toward diversity and inclusion through the Olympics : multinational comparisons of young adults between London 2012 and Tokyo 2020 / Yuhei Inoue, Masayuki Yoshida, Steve Swanson
Edited by [s.n.] - 2021
The Olympic Games provide an important platform for promoting diversity and inclusion (D&I). This research project aimed to understand the role the Olympic Games can play in promoting universal attitudes toward D&I among young adults in host cities. Surveys were administered to young adult residents (aged 18-25) of London in relation to the London 2012 Olympics as well as to those of Tokyo before and after the Tokyo 2020 Olympics. The results indicated that positive perceptions of two Olympic core values related to D&I existed for each set of respondents. Pre- and post-Olympic surveys in Tokyo further demonstrated that perceptions of both the two Olympic core values significantly increased because of the shared experience of witnessing the Olympic Games.