Syracuse

A resource-based view of post-Games legacy strategy : the case of the 2018 PyeongChang Olympic Games / Jinsu Byun, Becca Leopkey

Byun, Jinsu | Leopkey, Becca

Using the resource-based view, this research extends our knowledge of the strategic management of Olympic legacies in the post-event phase. A case study of the 2018 PyeongChang Olympic Games was built using multiple archival sources and interviews. Four post-event legacy resources were identified: physical, reputational, intellectual, and human. Findings also revealed the valuable, rare, and inimitable attributes of these resources. Post-Games legacy strategies, as well as systems and processes to help manage these resources are also presented along with implications for practice and future research.

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