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Major determinants for International Federations to adopt esports as part of their digitalisation strategies / Association of Summer Olympic International Federations
Edited by Association of Summer Olympic International Federations - 2019
The emergence and rapid growth of the esports industry and its appeal to young audiences has made it impossible for sports governing bodies and rights holders to ignore the potential impact on their sports. This paper aims to determine the major factors IFs (International Federations) consider when deciding whether to adopt esports as a tool to digitise their sports offering and aims to establish the current status of the IFs’ engagement with esports. This research findings will deepen the IFs’ understanding of esports and support their decision-making concerning the esports sector.
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