Tokyo 2020 : audience & insights report / International Olympic Committee

International Olympic Committee

Edited by International Olympic Committee - 2021

This consumer study conducted by Publicis Sport & Entertainment on behalf of the International Olympic Committee (IOC) surveyed a total of 32,055 people in August 2021 across 17 countries, who were all aged between 13 and 65. The study shows that the Olympic Games Tokyo 2020 reached a global broadcast audience of more than three billion people. The study also highlights that the Olympic Games are perceived overall as a “force for good” as, for a majority of respondents, the event is socially responsible and managed in a sustainable way.

Other research

Selection : Zoom Olympic Marketing Official English

Selection : Zoom Olympic Marketing Official Français

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