Why do(n't) young people watch the Olympics ? : a comparison of motives and constraints for attendance and media viewing / Jeeyoon Kim and YuKyoum Kim

Kim, Jeeyoon | Kim, Yu-Kyoum

This study investigates internal and external motives, and intrapersonal, interpersonal, and structural constraints affecting domestic young people's intentions for attending or media viewing the 2018 PyeongChang Winter Olympics.

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