Syracuse

2021 International Sports Federations social media ranking / BCW

Burson Cohn & Wolfe

Edited by BCW Sports - 2022

Published for the fifth year in a row, this publication aims to capture the social media footprint of International Sports Federations (IFs) and provide insightful takeaways of how different content leads to different outcomes. It includes IFs from both the Winter and Summer Olympic programmes. In addition, non-Olympic IFs have also been included, serving to increase the comparative and informative value of the IF ranking.

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