Marketing report : Rio 2016 / International Olympic Committee

International Olympic Committee

Edited by IOC - 2017

This IOC publication presents the following themes related to the Rio 2016 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic sponsorship, ticketing and the spectator experience, licensing and merchandising, the Olympic brand and protecting the Olympic brand.

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Other research

Selection : Zoom Olympic Marketing Official English

Selection : Zoom Olympic Marketing Official Français

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