The future of Olympic Games media consumption / SportBusiness Group

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The future of Olympic Games media consumption / SportBusiness Group

Sport Business Group | Budapest 2024

Edited by SportBusiness Group - 2017

This report details the global Olympic fan base and media consumption of the Rio 2016 Olympic Games, and assesses the potential for the future through enhanced existing platforms and the new, developing technologies. Incorporated are the conclusions of surveys across 12 leading global markets, together with analysis and insight from six leading sports industry experts.

Item type: Book
Language: English
Physical description: 38 p. ; ill.

Publication date: 2017

Call numbers: 065.93
Sections: Libre-accès

Subjects

Rio 2016, Olympic Games
Social media
Media
Technological innovations
Statistics
Olympic legacy
Games of the Olympiad

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The future of Olympic Games media consumption / SportBusiness Group

To obtain the document

Other research

Selection : Zoom Media coverage - Social media

The Olympic Games as a multicultural environment and their relationship with social media

Content strategy and fan engagement in social media : the case of PyeongChang Winter Olympic and Paralympic Games

Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games

Mobile Olympic media across three continents : replacing or enhancing Olympic television ?

Athletes & social media : what constitutes ambush marketing in the digital age ? the case of rule 40 of the Olympic Charter

Good Games, bad host ? : using big data to measure public attention and imagery of the Olympic Games

Global broadcast and audience report : PyeongChang 2018

The social Winter Games : social media analysis on PyeongChang 2018

Disseminating the Olympic values on Facebook and Twitter during Rio 2016 : content, influencers and engagement

An examination of the public's twitter usage of Youth Olympic Games and Olympic Games from 2010 to 2016

Sport 2.0 : transforming sports for a digital world

Nature of engagement on Facebook during London 2012 Olympic Games : insight into public participation in terms of language and gender

The future of Olympic Games media consumption

The development of social media and its impact on the intercultural exchange of the Olympic Movement : 2004-2012

#Van2010 : an ethnographic study of alternative media communities during the Vancouver 2010 Winter Olympic Games

Social media in the Olympic Games : actors, management and participation

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Selection : Zoom Media coverage - Social media