Olympic Channel : showcasing the Games in the age of digital plenitude / Xavier Ramon

Ramon, Xavier

This article provides a historical overview of the relationship between the Olympic Games and the media and examines the distinctive proposition offered by the Olympic Channel. This platform takes advantage of the multiple technological advances that have tremendously altered the sports-media nexus to maximize users' opportunities to access a broader range of Olympic-themed content. Through three core components (TV, Features and Original Series), the Olympic Channel lends opportunities to transcend the nationalized coverage and the lack of diversity often found in mainstream media. The mix of contemporary and archival footage, the promotion of minority disciplines and the provision of unique angles to international sport has the potential to broaden citizens' knowledge and understanding of the Olympics and its fundamental values.

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