The role of media in enhancing people's perception of hosting a mega sport event : the case of PyeongChang's Winter Olympic bids / Ari Kim, Moonhoon Choi, Kyrkiaki Kaplanidou

Kim, Ari | Choi, Moonhoon | Kaplanidou, Kyriaki

Residents’ support for hosting the Olympic Games is crucial for a bid to succeed in the Olympic host-city selection process. Because of the vital role of the media in framing public perceptions of Olympic bids, the purpose of this study was to examine media coverage of hosting the Olympic Games during the Olympic host-city bid process.

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