Intangible Olympic legacies : concept, method and measurement / Vassil Girginov & Holger Preuss

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Intangible Olympic legacies : concept, method and measurement / Vassil Girginov & Holger Preuss

Edited by Brunel University - 2019

This study addressed the conceptualization and measuring of intangible Olympic legacy for National Sport Federations (NSF). Using a longitudinal case study approach, from 2007 to 2019, the project examined the social interactions, resource exchange and structural changes taking place within NSF’s portfolio of activities around the 2012 London Olympic and Paralympic Games. It is argued that intangible legacy is not a fixed property of an NSF, but one that evolves over the course of planning, delivering and remembering the Games. Intangible legacy becomes possible because of the interactions an NSF gets involved with and the ultimate point of which is the creation of public value as seen by the NSF. Public value cannot exist without human appraisal and only comes into being at the experience and perception levels. NSF perceive public value because they can positively relate own Games experiences to their basic needs and the functioning of their organization, members and the sport as a whole. Through a synthesis of extant literature and longitudinal empirical findings, the project developed a methodology for measuring intangible Olympic legacy for NSF. This has never been achieved before and can greatly assist the new International Olympic Committee legacy strategy.