Syracuse

Public affairs guidelines for National Olympic Committees : advocacy and communication / dev. by the National Olympic Committee and Sports Confederation of Denmark

National Olympic Committee and Sports Confederation of Denmark

Edited by RINGS - 2022

This publication aims to provide the National Olympic Committees (NOCs) with some tools and advice on to how to do public affairs in a more strategic and focused way. The first section introduces the concept of public affairs and shows the link and the influence of the national cultures and traditions. The second part contains a “10-element approach” to public affairs, presenting different scenarios such as analysing the situation, building good relations and alliances or delivering key messages. Finally, the third section specifically deals with crisis communication and media management.

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