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IOC marketing : media guide : Paris 2024 / International Olympic Committee
Edited by International Olympic Committee - 2024
This guide provides media with an overview of the International Olympic Committee (IOC) Olympic marketing policies, including broadcasting, Olympic partnerships, fan engagement, licensing and merchandise, and the Olympic brand. It is published on the occasion of the Paris 2024 Olympic Games.
Has for another edition on the same medium: Marketing du CIO
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