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Marketing du CIO : guide des médias pour Paris 2024 / Comité International Olympique
Edited by Comité International Olympique - 2024
This guide provides media with an overview of the International Olympic Committee (IOC) Olympic marketing policies, including broadcasting, Olympic partnerships, fan engagement, licensing and merchandise, and the Olympic brand. It is published on the occasion of the Paris 2024 Olympic Games.
Has for another edition on the same medium: IOC marketing media guide
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