Olympic Games as a digital media product / Wang Yan

Wang, Yan

This paper studies the development of economic ties between professional sports and media in the past ten years by the example of the Olympic Games media coverage. The main purpose of the research is to identify the regularities that are formed in the communicative environment of elite sports.

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Other research

Selection : Zoom Media coverage of the Games - English

Selection : Zoom Media coverage of the Games - Français

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