Syracuse

Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations / Joerg Koenigstorfer

Koenigstorfer, Joerg

Violations of human rights have been reported in host countries of mega-sport events. Yet, the severity of violations differs between hosts. This study aims to find out whether differences in the severity of violations of human rights issues in potential and actual hosts of the Olympic Games lead to differential consumer evaluations of the Games, and whether Olympic value perceptions influence evaluations depending on the severity of human rights violations.

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