Olympic Games ceremonies. An event management perspective : the branding of a city / John Jossifakis

Jossifakis, John

Edited by GRIN Verlag GmbH - 2014

The major purpose of this study is to analyse the major impact that an Olympic Games ceremony has on the branding of a city and of a nation, looking to take the current level of research and improving on this with an enhanced analysis of the subject using a case study approach.

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