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London 2012 : the verdict
Edited by SportsPro Media Ltd - 2012
"Grading the Games : the final business report card for London 2012". In his comprehensive review of the Olympic and Paralympic Games, former International Olympic Committee marketing director and renowned consultant to Olympic partners and broadcasters Michael Payne dissects London 2012 and rates the sponsors and strategies that shaped it. Writing exclusively for "SportsPro", Payne offers his own conclusions about the success of the biggest sports event the United Kingdom has ever staged - what went right and what went wrong..
"IFs and buts". As the dust begins to settle on London 2012, senior executives representign the International Federations on the Summer Olympic programme gauge the success of the Games for their sports. In theri own words, they give sport's review of London 2012..
"Meet the Games-makers". Baseball and softball, karate, roller sports, sport climbing, squash, and wushu are campaigning for inclusion in the 2020 Olympic Games ahead of next year's International Olympic Committee decision. "SportPro" takes a careful look at those auditioning for a part in the greatest show on earth..
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