Syracuse

Analysis from a gender perspective of the Olympic Games on Twitter / lba Adá-Lameiras, Yolanda Rodríguez-Castro

Adá-Lameiras, Iba | Rodríguez-Castro, Yolanda

Audiences have adopted and integrated the consumption of mega-sports events, such as the Olympic Games, through social platforms like Twitter. It is the objective of this research to identify, ‘what’ is being said (text) and ‘how’ female athletes are presented (image) on Twitter during Rio2016 Olympic Games.

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